Luise Freese

Should I automate it?

Automation promises efficiency—but without the right context, it can quietly scale chaos. This practical (and slightly cheeky) guide walks you through when to automate, when to pause, and when to call …

Blueprint for a successful AI project

AI projects fail for boring reasons: unclear goals, messy data, short-term thinking. This post offers a practical blueprint to avoid those traps and build something that actually works—and lasts.

A hill to die on: there are no tiny changes

In software, there’s no such thing as a harmless tweak. This post takes a look at the hidden costs of layout changes, typo fixes, and 'just one more thing' requests. It breaks down why every change, …

Unmeasured: Part 0 - More ain't better

When overwork is a badge of honor and AI automates output, we’re still measuring productivity like it's the 20th century. This first post in the Unmeasured series confronts the culture of "more" and …

Isolation as a business model

A critical look at how capitalism, hyper-individualization, and AI are quietly eroding human connection, collective memory, and our capacity for solidarity.

AI and dinosaurs

Have you ever noticed how almost every kid goes through that intense dinosaur phase? You know the one. Suddenly, your five-year-old nephew can rattle off facts about the size, speed, and power of a …

Hasta la vista?! About how we picture AI

Ever searched for “AI” on a stock image site or even used an AI tool to generate an image of “AI”? I can’t help but noticing three recurring themes: robots that look like the Terminator …

AI can now REASON?! tl;dr: no, it cant!

Another day, another AI model drop! This time, it’s the OpenAI o1 series, and wow, the hype is all over my feed 🙄 Is this the breakthrough in reasoning we’ve all been waiting for? 🤔 OpenAI …

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